Why Should Companies Work With a Public Relations Agency?

Public relations agency is now integral to corporate strategy of any company in t competitive environment of global business and no company can survive without public relations. According to a famous definition of public relations, “Public relations are the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

A public relation agency works on two fold methods, on the public side, it disseminates message for a company in public affairs, community relations, investor relations, public press conferences, media events, internal events, internal communications and crisis management whereas on the other side of the picture a public relations company writes a press release, coordinate media contacts, secures credentials and lobby for an article and more.

Public relation has great power to influence public by the methods of community relations. As the community affair initiative taken within the company helps company to build a better image for itself and the major role in this exercise is paid by public relations.

As PR is like telling a good story for creating an image for a company as people prefer reading good stories. And a good PR for a product or services can weave stories around them and influence public opinion. As better is the narration of your story as better it would be accepted by the public. The story here is narrated to target audience and market.

Other important role played by PR in recent time is of a Brand Making along with opinion making. PR Company does all for you by communicating with target market through the process of target market relations. It does all for a company from launching a product, creating image for company and lobbying with government, etc.

PR accomplishes most difficult task for a company by creating contact with news agencies and newspapers that is known as media communication. There are a vast number of outlets that a PR agency contact for media communication like, local paid-for newspaper, local free paper, local council newspaper, free county magazine, local radio and television, trade, technical and professional magazines covering the same product or services operated by the company, national newspapers, consumer and lifestyle magazines, national radio and television, etc.

Next step after knowing your media is developing communication and relation with them. Newspaper is the most conventional and popular media appealing to a public relation agency and Editor is the right person in a newspaper to get in touch with who can decide upon the fate of news article or a press release. As newspapers woks on very tight deadlines, thus news item should be provided well in advance to a newspaper. Hence it can be clearly understood that public relation agency is a must for a modern day business strategies.

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What Are the Best Russian News Sources?

Russia is in the news more and more these days as, under Vladimir Putin’s (and now Dmitry Medvedev’s) leadership, Russia is slowly recovering from the fall of the Soviet Union, and the basket case days of Yeltsin’s leadership in the 1990s.

Although Russia may not be heading in the democratic direction that many in the West would like (in fact, it seems to be heading towards a semi-autocratic state, in which business interests are paramount) Russia is one of the world’s fastest growing economies. Although not all sectors of its economy are firing on all cylinders, it’s vast oil and mineral resources have brought a great deal of wealth into the country, giving the Russian leadership and people new vigor. This in turn has led to confidence on the international stage, and a realization that they no longer need to back down in international disputes – even when they turn violent. Witness the August 2008 war in Georgia, for example.

If you follow international affairs, or are involved in international business or investing, it is becoming more important than ever to make sure that you keep on top of the latest Russian news. And happily, as the web matures, it is becoming easier and easier to do that, even if you don’t speak a word of Russian.

There are plenty of great English-language Russian news sites out there, in several different categories.

State backed Russsian news agencies like Interfax and RIA Novosti act as one of the best sources of real time news coming out of Russia. They publish many stories per day, on a similar model to Western news agencies like the Press Agency or Reuters. Being state backed they are open to accusations of bias, however, in my experience they’ve usually proved quite reliable.

Also based in Russia are newspapers like Pravda and the Moscow Times, both of which have English language internet news sites. Pravda tends towards the sensationalist, and pro-Russian, whereas the Moscow Times is aimed at expats. It tends to be more sober in its coverage and places more emphasis on business news, but has a clear pro-Western bias.

The big US and European newspapers also cover Russia, as you’d expect. The New York Times and the Guardian, for example, both have a page on their websites dedicated to news stories from Russia. Each, as you’d imagine has its own biases, and the coverage of Russia is often critical.

An emerging trend is the growth in specialist news sites covering Russia – often focusing specifically on the lucrative business market. Two good examples of this kind of site are Business News Europe (which also covers emerging markets in Eastern Europe) and Marchmont News, which covers regional business news.

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Online Entertainment News – Myths About the Maligned Paparazzi

Old as they may be, the magazines and periodicals you browse through in your dentist’s waiting room or at the hair dresser are endlessly fascinating, especially the celebrity photos, news articles and entertainment issues. If you love following the stars, political giants, and the lives of the rich and famous, then getting the latest celebrity news is also as easy now as going on line. No subscriptions are even necessary.

Numerous internet, entertainment, and celebrity gossip websites feature astoundingly interesting photographs of your favorite people. News stories revealing their lives, loves and illicit behaviors make each famous character come to life and sometimes the pictures really do speak louder than words. Each publication has its specialties and its own editorial personality. And all the fun stuff is reflected in imagery, story presentation and the interactive nature of the website with viewers, users, and advertisers.

But it’s the photographs of the famous and the infamous in candid, unguarded moments that are the secrets to holding our rapt attention. Online entertainment news agencies have brought the evil paparazzi back into the limelight – surrounded by myth and perhaps unduly maligned.

The Mythical Paparazzi

What would we do without them?
Some of the most exciting features on celebrity entertainment news sites are the pictures taken by paparazzi photographers. The reputation of these perceived annoying invaders is well known and they have even been called mosquitoes because they can be so annoying. But it should be remembered that when we are enjoying the published stories and the great paparazzi photos of the people we find so fascinating in film, television, and news, we are actually enjoying the results of the hard work of the paparazzi. And many of the legends and myths about them can be dispelled.

Who are they really?
Paparazzi is an Italian term used to refer to photojournalists who specialize in candid photographs of celebrities, politicians and other prominent people. They are really skilled and imaginative picture takers who tend to be independent contractors, unaffiliated with mainstream media organizations. Given their more innovative natures and technical abilities, the paparazzi should really be considered free lance photographers. They not only supply their work to various publications and the media, but they are attached to celebrity internet sites or online news agencies.

Are they lawbreakers who are hated by the rich and famous?
Freelance photographers as a group are law abiding citizens and they are only permitted by the First Amendment to snap pictures of public figures as long as they (the celebs) are in public places. And if you think from all the vitriol that photo journalists are hated by their subjects, that’s not entirely true either. Most celebrities understand that fantastic photos will keep them viewed in magazines and entertainment web sites. Many actually welcome and even invite the exposure.

Do the paparazzi really hang out in trees?

It’s easier for a photographer to trace celebrities’ schedules and either beat them to their events or wait outside their favorite coffee spots or gyms. But, even if the paparazzo does not climb a tree, the job is still not an easy one due to hours and hours of waiting around on sore feet in either freezing cold or the hot sun to get just the right angle or to meet a prominent person who may never show up.

Do they make a lot of money?

If the subject of the news articles is involved in a big scandal or the photographer gets a great shot of a celebrity doing something really extraordinary, there might be a higher value to the pictures. Every paparazzo dreams of such a scenario. A posed shot is not the goal. The ultimate challenge for the photographer is to catch the famed in normal movements like walking down a street or drinking coffee, giving a child a piggy-back ride, or holding hands with a loved one. There is more compensation for outstanding candid camera shots than for anything posed.

Are they all uneducated degenerates?
It may come as a surprise but most paparazzi are actually college graduates, former photo journalists, business owners, school teachers, and even doctors. They are drawn to the field because of their fascination with human interest stories and the resulting combination of creative photography with expert reporting – tantamount to the perfect storm that results in truly artistic journalism.

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The Australian News Agency – A Unique Retail Business

The Australian newsagency is a unique business. Each of the 4,500 newsagency businesses across Australia has a similar product mix, ownership structure and customer service ethos. Yet each is a slight variation on the others in the channel – such is the independent nature of newsagencies.

The first newsagency was opened in Australia, in the state of Victoria, in the 1800s in the middle of the gold rush. It was created by a publisher to sold a distribution problem – hence the term agent.

Up to this day, suppliers play a key role in the newsagency channel, imposing many rules on the product mix, how products are merchandised, price and even operating hours.

A typical Australian newsagency will have a broad mix of products:

Magazines. The average title range in between 1,000 and 1,500 different magazine titles. In addition to a broad range of Australian magazine titles, there are tiles from the US and UK. They are laid out on unique racking and made available for open browsing by shoppers.

Newspapers. In addition to the local daily newspaper, newsagencies also carry a broad range of foreign language newspapers plus a selection of international titles.

Greeting cards. between 800 and 1,500 different greeting card designs are offered in an average newsagency. Most are supplied by the major brands such as Hallmark and John Sands (American Greetings).

Stationery. The stationery range is broad, usually made up of between 1,500 and 5000 different items. Most are home and small office items. The typical newsagent stationery offer is based around convenience.

Lottery products. Most newsagents offer products from the local lottery company.

Transport tickets. Bus, train and tram tickets are sold in many newsagencies

Business services. Photocopy, faxing and laminating services are also offered by most newsagents.

Newspaper distribution. Around 65% of newsagents are also contracted to home deliver the daily newspapers. Through this they also distribute newspapers to supermarkets and other retailers.

The typical newsagency business is open from 6 am through to 6pm Monday through Wednesday, to 9pm Thursday and Friday and all day Saturday and Sunday. These are long hours for any retail business. Newsagents provide the service as a community focal point. This community connection is a key point of difference.

Australian newsagencies provide a unique geographic footprint which many suppliers leverage for distributing product nationally which they cannot get into the national stores. While the independent ownership has its challenges, it also presents suppliers with excellent opportunities.

The most important role for newsagents is not commercial, it is their community connection. Newsagencies are places where people gather and share stories and connect. Newsagents understand their role in the community and are happy to serve in this way. While the newsagency business model may seem out of date, it is important in the Australian retail landscape.

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Why Is Durgapur Important For News Agencies?

To be very honest, Durgapur is not a city with many attractions. It is situated in West Bengal – a state in the eastern part of India. Being an industrial town with lot of manufacturing units, it can serve as a perfect model of how an industrial town should be. It has chimneys pouring dark smokes from factories, which is not quite a sight that people are looking for nowadays. It has been into existence as a town for merely six decades – not something to boast of in terms of ‘rich heritage and culture’. It has quite a lowly standard of living, the money is in the hands of a small segment of supermarket going people and the city is heavily polluted.

Lot of negative things, isn’t it? Probably you have started thinking I am some sort of an activist with a vision to revolutionize Durgapur. I can assure you that I am nowhere near to it and I don’t even have any remote intention to be one. I only have one agenda – to tell news channels loud and clear that they can’t afford to ignore Durgapur any more. I have my own reasons to make that rightful demand and I will state them shortly. If you have some acquaintance with this city, then you will be able to agree with me on some of the occasions. Even if you have no clue of what Durgapur is all about, you can Google it and get started.

First of all, Durgapur is one of the most polluted cities in West Bengal and perhaps in India. The major sources of pollution are the factories and the vehicles. People’s lungs are stuffed with dark, poisonous smoke throughout the year, every single day. But what has been the bane for the health of the people is the primary source of their income. Yes, people of Durgapur are dependent on these heavy industries for their jobs. Many of them are directly employed in the factories and a lot more in number are earning their livelihood by being self-employed. But the economy of Durgapur is primarily dependent on a variety of nationalized and private manufacturing units of fundamental importance in modern human lives. A lot of what is made in these factories are used by people all over the country and also outside of it. However, we cannot discount the fact that these industries do not use advanced pollution control mechanisms that are necessary to keep the people of the city healthy. The concentration of factories in such a mid-sized city is fairly high, causing a compounding effect on the pollution levels. Media being the torch-bearer of a conscious, progressive society in a democracy like ours, must play an active role to push for the sincere implementation of the directives so that the pollution levels can be kept in check and yet the growth of more number of industries encouraged.

The second point of importance is the geographical location of Durgapur and its strategic advantage in the political landscape. It is historically a part of the extension of the Chotanagpur plateau region that covers Bihar, Jharkhand and western parts of West Bengal. It has on its west places that are rich in coal and mineral deposits of excellent quality. It also serves as the middle point between Kolkata and states to the west of it. Recently, it has also been declared as a ‘smart city’ by the Government of India, which has further added to its importance in the political arena. Durgapur is emerging as a mini metropolitan city with the confluence of people from all over India. They come to the city for their jobs, education and health checkups. Naturally, a lot of events and incidents keep on happening inside the city, some which are potent enough to be media sensations.

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